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Designer's Blouses

Rinko, a synonym for pretty woman, is literally a home grown ethnic wear brand, started by Mr. Damji Shah in Bombay. This city they say is a place where the roads are paved with gold. The lure of the big city beckoned and Mr. Damji Shah came to bombay in 1981, to chase his dream, like so many millions. Mr. Damji Shah began on his journey to became an entrepreneur, by working as a sales person at store.

All though, the four year stint he picked up invaluable tips and sharpened a latent business acumen. Shah then started his retail store for fabrics of blouses called Match Point after a careful study of the market . His climb to the top had truly begun. After match point he launched the brand "Rinkoo" in 1991 for ready-made garments. Success followed and with that, diversification within the field. He then started manufacturing straight cut designer salwar kameez in 1996, fine tuned that to launch salwar kameez based on pure silk fabric. Mr.Damji Shah got a monopoly in the market with that.

Soon, his business grew further and in keeping with the trends, early last year he manufactured ready to wear designer blouses to great success.

As he continues to grow and capture the market with aplomb, it pays to remember that a 18 year old boy with stars in his eyes, matched dreams with dedication and determination to become Damji Shah, a name to reckon with in the garment field

Soon, the brand started spreading its wings in and around the city as the product's styling and beautiful embroidery started getting fantastic response from the local communities, including many film stars. The retail revolution in the country gave the brand the desired recognition and an opportunity to grow across the country. Symbolizing the strength and the spirit of today's woman, Rinko today is the most loved ethnic wear brand in the country. With a prime objective of providing trend setting and fashionable Indian attire at an affordable price.

Mr. Damji Shah is the Founder of brand "Rinkoo" he started 25 years back. The combination of mature silhouettes and colors is the speciality that defines the symbols of his work. His work is constantly evolving within an aesthetic which is sophisticated both in eastern and western sense.

Mr. Damji Shah believes "Fashion should be an expression of oneself accompanied ".

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